Strategic Marketing Management
Course Overview
The Strategic Marketing Management programme is a 5-day onsite professional training course in Bangkok, Thailand, designed for marketing managers, brand and product professionals, business development executives, strategic planners, sales leaders, entrepreneurs and professionals moving into marketing leadership roles.
What You Will Achieve
- Analyze markets and customers to inform strategy
- Develop marketing objectives and implementation plans
- Connect digital marketing and branding to business goals
- Measure marketing performance through KPIs and ROI
What You Will Learn
Day 1: Strategic marketing fundamentals
- Strategic versus tactical marketing
- Market environment and competitive position
Day 2: Market research, targeting and positioning
- Market research and customer insight
- Segmentation, targeting and positioning
Day 3: Marketing strategy, planning and budgeting
- Strategic marketing planning and budgeting
- Marketing objectives and performance indicators
Day 4: Digital strategy, communication and branding
- Digital strategy, SEO and social media
- Brand positioning and integrated communications
Day 5: Marketing performance, ROI and innovation
- Campaign execution and performance evaluation
- Marketing ROI, innovation and improvement
Training Methodology
Instructor-led discussion, applied case studies, individual exercises and collaborative activities link professional concepts to workplace application.
Who Should Attend
Marketing managers, brand and product professionals, sales leaders, business development staff and entrepreneurs.
Evaluation and Certificate Requirements
Attendance of at least 80% of training sessions is required for the EIU–Paris Corporate Training certificate. Confirm the exact award wording and any additional assessment requirements.
Frequently Asked Questions
What is the Strategic Marketing Management programme?
This five-day professional training programme focuses on strategic marketing fundamentals, market research, targeting and positioning, marketing strategy, planning and budgeting.
Who should attend?
Marketing managers, brand and product professionals, sales leaders, business development staff and entrepreneurs.
What does the programme cover?
The curriculum includes strategic marketing fundamentals; market research, targeting and positioning; marketing strategy, planning and budgeting; digital strategy, communication and branding; marketing performance, roi and innovation.
Where is the training held?
The programme is offered as onsite training in Bangkok, Thailand. Confirm the venue and dates for your intake.
How long does the programme run?
The standard published programme is five days.
How much is the training fee?
The training fee is USD 2,150 per person, which includes 25 hours of training, working lunches, tea and coffee breaks, stationery, training materials, and a Certificate of Completion.
How can I enquire about a customized programme?
Contact EIU–Paris Corporate Training on WhatsApp at +66 65 852 5751 or email [email protected] to discuss your organization’s needs, preferred dates and any field visits or practical activities.
Request Information
Discuss course schedules, registration or customized organizational training via WhatsApp: +66 65 852 5751.
2,150 USD
Duration
5 Days
Mode of Delivery
Onsite
Programme Language
English